明洞(명동)位于首尔中区,是韩国代表性的购物街,不仅可以购买服装、鞋类、杂货和化妆品,还有各种饮食店,同时银行和证券公司云集于此。和商品中低档的南大门、东大门相比,明洞的商品以中高档为主。明洞大街两旁都是高级名牌的店铺,明洞大街两侧的胡同里都是中档品牌的店铺和保税商店。这里还有Tabby、M PLAZA、NOON SQUARE和美利来等大型购物中心,附近还有乐天百货店、新世界百货店和很多综合购物中心。位于首尔最热闹的明洞十字路口最中心,每天100次以上曝光量,游客和市民驻足观赏好点位。
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