Recent years have seen a fast growth of baby water products in the foreign market, but generally it is still in blank in the domestic market. As more enterprises enter into the market and relevant industry standards are introduced, it is expected to fill market gaps gradually and generate great potential of growth for China's baby mineral water market.
Before Nongfu Spring revealed its baby water product, there was no bottled water specifically for infants to drink directly and prepare formula food. Since there was no such products in the market, neither were national standards related to drinking water for infants in place. Though foreign countries have standards specifically for infant drinking water, it is difficult to gauge the imported water quality standards and there is no way to verify the effects. Therefore, the current infant mineral water market is generally in a state of no standard and no supervision, while the launch of Nongfu Spring baby water helps change this situation.
The published paper, Effects of Nutrients and Minerals in Drinking Water on the Nutrition of Infants and Young Children, by WHO shows that infants are more vulnerable to the harmful effects of high mineral salt intake, and many national regulations and professional institutions have put forward specific limit requirements for the mineral content of infant drinking water. Therefore, water for baby to drink should have low sodium and mineralization.
Nongfu Spring baby water is drawn from Moya Spring in Changbai Mountain forest, which is a rare mineral water spring with low sodium and mineralization. The sodium content is less than 20mg/L, TDS content is less than 100mg/L and the content of other mineral elements is moderate, so it is very suitable for infants to drink. Nongfu Spring baby water meets the commercial aseptic standard thanks to the advanced high-temperature sterilization technology, so mothers just free free to brew milk powder with baby water, which can provide the most intimate care and satisfied guarantee for the healthy growth of babies. Moreover, Nongfu Spring baby water adopts extremely strict standards with 48 indicators stricter than the national standards to ensure infant drinking water safety.
The health concept shaped by Nongfu Spring baby water caters to the consumption needs of some parents. Different from ordinary drinking water, baby water has stricter requirements on mineral element content and microbial control and meets the requirement of commercial sterility, which has not been listed as indicators in any domestic bottled water products before. Transparent and pure, the dumpy bottle body design of baby water conveys a sense of trust, safety and technology. Nongfu Spring has made its debut in the baby water market, though still in its infancy. Looking forward, Nongfu Spring is expected to bring more innovations.